The National Marine Manufacturers Association (NMMA) announced Moomba Boats as a recipient of the 2013 Marine Industry CSI Award today. That makes it 8 years in a row for this performance oriented “No Worries” water sports boat brand. Moomba Boats, is the only value-class wake boat recognized for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program.
Moomba Web Site
NMMA Web Site
IBEX Web Site
Moomba Boats was acknowledged during the annual Industry Breakfast at the 2013 International Boat Builders’ Exhibition and Conference (IBEX) in Louisville, Kentucky.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2012 and March 31, 2013. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 50,000 consumers.
“The fact that a value-class water sports boat brand can earn a customer service award like this is pretty amazing,” explains Rick Tinker, President of Skier’s Choice. “But to do it 8 years in a row? That is a first! Moomba was the only value-performance brand to win this year, let alone eight times.”
“Customer satisfaction is critical to the success and growth of the recreational boating industry and its CSI award recipients that set the bar on delivering an exceptional customer experience,” notes Robert Newsome, director of engineering standards for NMMA.
About NMMA: National Marine Manufacturers Association (NMMA) is the leading association representing the recreational boating industry in North America. NMMA member companies produce more than 80 percent of the boats, engines, trailers, accessories and gear used by boaters and anglers throughout the U.S. and Canada. The association is dedicated to industry growth through programs in public policy advocacy, market statistics and research, product quality assurance and promotion of the boating lifestyle.