The National Marine Manufacturers Association (NMMA) announced Moomba Boats as a recipient of the 2012 Marine Industry CSI Award today. That makes it 7 years in a row for this performance oriented “No Worries” water sports boat brand. Moomba Boats, is the only value-class inboard wake boat brand recognized on its own for excellence in customer satisfaction, as part of NMMA’s Customer Satisfaction Index (CSI) program.
Moomba Web Site
NMMA Web Site
IBEX Web Site
Moomba Boats will be acknowledged during the annual Industry Breakfast at the 2012 International Boat Builders’ Exhibition and Conference (IBEX) in Louisville, Kentucky.
The Marine Industry CSI Awards program honors participating manufacturers that actively measure customer satisfaction and pursue continuous improvement to better serve the customer. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by customers purchasing a new boat or engine during the period between April 1, 2011 and March 31, 2012. Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 32,000 consumers.
“The fact that a value-class water sports boat brand can earn a customer service award like this is pretty amazing,” explains Rick Tinker, President of Skier’s Choice. “But to do it 7 years in a row? That is a first! Moomba was the only stand-alone value- performance brand to win this year, let alone seven times.”
The exclusive power plant for Moomba Boats, Indmar Marine Engines, was also the only manufacturer in their segment to earn this coveted customer service award.
“It is an honor to recognize these manufacturers for their outstanding focus on the creation of quality products and an enjoyable customer experience,” notes Terry Leitz, NMMA’s director of CSI programs. “Recipients of the CSI Awards are leading the recreational boating industry forward by ensuring feedback from their customers is an integral part of their planning and manufacturing functions.”
Tags: Moomba Boats | CSI Award | NMMA | customer service | IBEX | wake boat | ski boats | 7 consecutive | 2012 Marine Industry CSI Award | Indmar Engines | water sports boat