Tuesday, January 27, 2009

Why Moomba? Why Now?

When you are making a decision to buy a boat, you ask yourself, “Am I making the right choice?” Well, if that choice is a Moomba, we emphatically respond, “Yes you are!” But joking aside, this can be a big decision for you and your family. You are not only buying a boat, but you are also buying a partnership with a company and its dealer. And although we are biased, we hope after reading this that you will understand our philosophy of value and our passion for delivering lasting satisfaction to our customers. Hopefully, you will understand why Moomba is a great choice and why now is a great time to buy.

Moomba has always had the philosophy of value built into its DNA. We define value in terms of great “bang for the buck” but we derive value from what the consumer considers important. We know that ultimately it is the buyer of the boat that pays our wages. It is the customer’s satisfaction and judgment of value that determines our success. Therefore, our core principle is to understand the customer and all elements that add value to their experience. We have spent considerable time and effort instilling and nurturing this principle within our company, because it is one thing to say it, but it is another thing to have people, processes and a system that deliver it. We never, ever take for granted our customers and their position in our value stream.
Another important principle of Moomba is our constant striving for improvement of products and services. We are never satisfied with what we do. We know that we can always do better. We constantly reinforce, throughout our company, that change is good. We invest heavily in developing our people. We take advantage of every opportunity to learn, and we know those opportunities are endless. The people at Moomba have a depth of talent, skills and experience; but beyond that we have people who care about what they do, who share ideas, listen to one another and work as teams to make improvements. We have standards and are disciplined in following them, yet to us, a standard does not represent a ceiling to maintain, but a floor from which to constantly launch new improvements.
So what does this mean to you, the person looking at buying one of our boats?

It means quality, reliability and performance far beyond what you might think. Many potential buyers underestimate Moomba and miss a wonderful experience. Current Moomba owners realize these benefits and turn them into season after season of ownership satisfaction and peace of mind. We often get asked how we can offer such an incredible boat at $10,000 to $20,000 less than the competition. Well, it goes back to our core principle and philosophy of value. Moomba maintains a no-frills approach and avoids pointless markups. We build into our products only what we know people really want, nothing more, nothing less. And we keep our costs down, but still our boats are built with the highest quality, market proven components which, by the way, are usually found in other brands throughout our segment. The result is that a Moomba owner experiences true tournament watersports performance, with reliable operation, at a category leading price. Simply stated, if you want to be on the water, enjoying time with family and friends and feel good knowing you didn’t overspend, then Moomba makes great sense.

So, “Why Now” you may ask? After all, the headlines say the housing market, car manufacturing and the economy as a whole is down and out. The sentiment dampeners are there, but the truth is, this is the best time to buy a Moomba.

Despite the mortgage turmoil, if you have good credit, a job and steady income, you will find there is still plenty of credit to be had at good rates. For well-qualified buyers, rates are running at near historical lows. In addition to saving on interest rates, dealers are eager to sell and are throwing in sweeteners to close the deal, and as the manufacturer, we are too. We know you are looking for deals and we are trying to deliver.

So what do Moomba owners who have recently purchased in this crazy economy have to say about Why Moomba? Why Now?

Ed G, who just recently purchased his second Moomba two months ago explained, “I bought my first Moomba because Moomba had a reputation for getting the best bang for your buck and I bought my second Moomba because my first Moomba was a jewel. I also had fallen in love with the new design and the fact that my first Moomba had still retained its resale value.”

Moomba owner, Patrick Biggins, also responded to Why Moomba? Why Now?

“There are things like the right pair of jeans, a good pair of boots, the little black dress, or a bottle of Bordeaux that have a value intrinsic to themselves. Classics don't go out of style and they always maintain the value that made you acquire them in the first place. An inboard ski boat has always had the same kind of value but they have been priced more like a luxury item for many of us. That's what's so amazing about a Moomba. It's all the benefit of one of those classic items but with the affordable price tag. It's so much better than a classic motorcycle or even a car because it can be shared with family and friends, even at the same time. It's not just for looking at. It's ready to go and everybody can go. And, a Moomba boat is the ultimate toy because it can be enjoyed over and over again. Your Moomba takes you places you've never been; it's a state of mind. Last thing-- if not now, when? When you're old; when you're sick; when you're past the time you can enjoy it? No; now is the time of your life.”

We invite you to see for yourself what Moomba owners have to say about their boats. Go to our Forums under the Community tab to interact with Moomba owners or click on this link http://moomba.com/msgboard/index.php. Ask questions and read past threads from existing owners. Nobody can explain the real value better than a current owner.

We hope this helps you understand why Moomba is a great choice and why now is a great time to buy. Most importantly, we hope you realize if you make the decision to buy a Moomba not only will you be buying a boat, you’re also buying a partnership with the manufacturer and its dealer. Take comfort in knowing you get the full package and the support network you expect. Now you may think this is all just marketing fluff and in a way it is; but, also it isn’t. For all our team members, this is what we believe, this is who we are and this is what we do.

Friday, January 16, 2009

DID YOU KNOW...

that several key materials used to build a Moomba are the exact same products that come from the exact same manufacturers that our competitors use? Really, our direct competitors use the same gel coat, resins, fiberglass, engines, dash, carpet, vinyl and towers. Doesn’t it make you wonder why their boats cost so much more?

Something else to think about is that not only does Moomba and its competitors use similar components from the same manufacturers, they also use a similar process to build their boats, yet Moomba stands behind their product for a longer period of time while offering consumers a better value. And Moomba’s retain their value. Check out our construction process at http://moomba.com/construction/ and our leading L4 warranty at http://moomba.com/warranty/.

So exactly what is it that allows Moomba to offer its customers uncompromised quality, reliability and performance at such a remarkable value? Moomba’s philosophy, keep it simple. Moomba maintains a no frills approach and avoids pointless markups. Moomba’s are built with highest quality, time proven components to offer the best value, but most importantly flawless, reliable performance season after season.

And why is it that Moomba’s retain their value so well? It all goes back to that no frills approach and no pointless markups. Which means you will never see Moomba offer $20,000 off the retail price as some of our competitors have done causing their current owners boats’ to depreciate $20,000…ouch. Can you imagine if you where the customer who paid the $20,000 before the big sale? At Moomba we also keep it simple by not playing games with our pricing. Moomba was affordable, before affordable was the trend.

Interesting...huh?

MOOMBA OUTBACK V WAKE CHALLENGES COMPETITORS

These are the same photgraphs featured in WaterSki Magazines Boat Buyers Guide 2009. Let me know which boat you would like to see featured next or visit http://www.moomba.com/ for the full competitive wake comparison.


MOOMBA OUTBACK V

MASTERCRAFT X2
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MOOMBA OUTBACK V
MALIBU VTX
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MOOMBA OUTBACK V
CENTURION FALCON V
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MOOMBA OUTBACK V
SKI NAUTIQUE 211

A GOOD THING, JUST GOT EVEN BETTER

LIQUID FORCE AND THE MOOMBA MOBIUS LSV HAVE JOINED FORCES


Now that Liquid Force and the Moomba Mobius LSV have joined forces, a good thing just got even better. The Moomba Mobius LSV is the single most popular boat in the tournament wakeboard market segment; it’s much like a 1970 Mustang Cobra GT, an instant classic that only grows more popular with time.

The special edition package is extremely driver and rider oriented in every respect. It has been designed without the slightest compromise for reliability and performance. From a rider and drivers‘ perspective, check out the performance features listed below. And don’t miss the long list of appearance features included with Liquid Force Special Edition package…that’s causing some serious double takes.

PERFORMANCE FEATURES:
-Multi-sport Wake Plate
This feature enables riders to change the shape of the wake to meet their individual rider perference

-Gravity III Ballast System
-Add weight with the touch of a button. Increase the size of the wake and balance it evenly heelside and toeside.

APPEARANCE FEATURES:
- Custom Liquid Force Graphics
- Custom Gelcoat Patter
- Tower Mirror Bracket
- Cast Pop-Up Cleats
- Custom upholstery
- White Stainless Steel Rubrail
- Kenwood Stereo with remote control access for driver
-Docking Lights
- Kicker 4-Channel Amp
- White Stainless Steel Rubrail
- (6) Powered Kicker speakers

Tony Finn, Founder of Liquid Force explained, “Liquid Force is the premier wake brand in the world. When it came to designing the LF boat, we wanted to stay true to our roots and create the best boat on the market. The look, feel, design are all Liquid Force inspired. You can expect the same level of quality and high performance in this boat as you have grown to expect in every single Liquid Force product.”

This striking Moomba Mobius LSV Liquid Force Special Edition package will retail for $44,990 and that includes the L4 warranty. So why pay more? Get more boat for less with Moomba. Don’t miss your opportunity to see this remarkable new design for yourself, locate the nearest Moomba dealer at http://www.moomba.com/. Get out and test-drive one. Go on…drive it, ride the wake. See if it exceeds your expectations. Don’t say we didn’t tell you….”Don’t underestimate a Moomba!”

Wednesday, January 14, 2009

The 2009 Boat Show Season has started off much better than anticipated, despite economic dampeners. Moomba boat shows in Houston, TX and Portland, OR both started off the season with a bang! Aggressive dealer promotions in conjunction with Moomba's incredible factory boat show savings program (Pick 5 for $495) created a tremendous buying atmosphere that many jumped on!

Inquiries about the latest partnership with Liquid Force and the all new Outback V have stirred more than quite a bit of excitement at both shows. And the Liquid Force Special Edition promotion has guests stoked about a chance to win a day with the Liquid Force Pro of their choice.

If you have been thinking about owning a boat or you’re ready for an upgrade, this is your last chance to get the best savings of the year, well decade.
To view a list of upcoming Boat Shows or to locate your nearest Supra dealer’s boat show go to: www.moomba.com/events/boat_shows.html

While you’re on the site, check out the competitive wake comparisons featured in WaterSki Magazines 2009 Boat Buyers guide on the home pages at http://www.moomba.com/.

Tuesday, January 13, 2009

LIQUID FORCE AND MOOMBA BOATS PARTNER




Skiers Choice, Inc., manufacturer of Supra and Moomba boats and Liquid Force, manufacturer of Liquid Force Wakeboards, announced a long term strategic partnership to benefit both companies by promoting and selling their respective products and increasing the value of their respective brands.

The agreement consists of multiple components to include the production of a special edition series available on Surpa and Moomba boats that will pay tribute to Liquid Force, the leader in wakeboarding. In addition, Supra will now be the official towboat of the acclaimed BROStock event series and select stops from the Maven Series.

“With this partnership we are bringing Liquid Force’s wakeboard industry leadership together with our boating industry expertise to offer customers a world-class watersports experience,” said Rick Tinker, President of Skiers Choice, Inc. “This is where the lifestyle, the sport and the products our customers use to live it, work simultaneously to bring them the best there is available.”
Rick Tinker, President of Skiers Choice & Tony Finn, Found of Liquid Force

Supra, Moomba and Liquid Force will begin to roll out initiatives from the agreement fairly quickly. Research and Development, Engineering, Manufacturing, Art and Marketing departments of the two companies’ have been working diligently to implement the details. Look for more information to be revealed in the weeks to come.
Tony Finn, Founder of Liquid Force, Scot Leverett Art Director for Liquid Force, Matt Gleason, Director of Marketing for Liquid Force and Matt Brown Product Development Manager for Skiers Choice, Inc collaborate.
Tony Finn, Founder of Liquid Force said, “I am extremely impressed with the quality and commitment to wakeboarding that Skiers Choice has shown. I’m super fired up about the collaborative boats that we are releasing. They are both pretty fricken sick!! We couldn’t be happier to team up with not only such a great company, but with such a great group of people as well. Skiers Choice and Liquid Force plan on introducing a lot of new, cool, innovative products into the wakeboard market moving forward, so hang on!!

I love this wake! It's huge, but not too steep, easy. to get air on and the landings are smooth," explained Tony Finn, Founder of Liquid Force and the Godfather of Wakeboarding.

ABOUT LIQUID FORCE
Founded in 1995, Liquid Force quickly became the leader in wakeboard products and apparel. Liquid Force is dedicated to relentless innovation, progressive design, maximum functionality and unparalleled quality. As part of the Motion Water Sports family, Liquid Force owns Straight Line Ropes and Handles. Supported by a superior team of athletes, Liquid Force events include world famous BROstock and Maven Sessions. For more information visit http://www.liquidforce.com/.